How to fix what ChatGPT gets wrong about your business
AI is describing your business to potential customers right now. If the description is wrong, outdated, or mispositioned, it's not just unhelpful. It's actively costing you money.
See what AI says about your business right now. Free. Instant.
Yazeo's ARO System identifies and corrects every inaccuracy in how ChatGPT, Google AI Overviews, and Perplexity describe your business. ARO is the process of building the digital evidence AI platforms evaluate when deciding which businesses to recommend. Inaccurate descriptions are often worse than invisibility because they actively send the wrong customers to you and the right customers away.
Wrong information in AI is worse than no information at all.
AI doesn't fact-check itself against your latest brochure. It pieces together an understanding of your business from dozens of sources across the web. If those sources are outdated, inconsistent, or conflicting, AI produces a confused picture. That confused picture is what your potential customers see.
A premium advisory firm described by AI as "budget-friendly." A medical practice listed with services discontinued two years ago. A restaurant with the wrong cuisine type. A law firm associated with the wrong city. These aren't hypothetical examples. We find them in roughly 4 out of 10 audits we run.
Each inaccuracy is a customer lost. The premium client who skipped you because AI said "budget." The patient who called expecting a service you no longer offer. The diner who went elsewhere because AI listed the wrong cuisine. You could be losing thousands every month from descriptions you didn't write and can't see unless you check.
What we find wrong most often.
Positioning mismatch
AI calls you "affordable" when you're premium. "General practice" when you specialize. "Small firm" when you've grown. Old directory categories and outdated comparison articles create these mischaracterizations.
Outdated offerings
Services you discontinued still show up. Products you launched recently don't appear. AI references your business as it was two years ago, not as it is today.
Location errors
Former addresses still listed. Wrong city associations. Closed locations still appearing as active. Confusing customers before they even contact you.
Competitor confusion
AI attributes your competitor's products or characteristics to your business because the names are similar or a comparison article didn't clearly distinguish between you.
Negative framing
AI leads with caveats or criticism pulled from outdated reviews or forum posts. "Some customers report issues with..." when those issues were resolved years ago.
What happens when inaccuracies get fixed.
Wellness brand
Portland, OR
"ChatGPT described the company as a 'budget supplement brand' when they had repositioned as premium 18 months earlier. Old Amazon listings and an outdated wholesale profile were the sources. The Yazeo ARO System corrected 34 instances of outdated information across the web and implemented structured data providing AI with a definitive source of truth."
In the first five months because the right customers were finally finding them.
Architecture firm
San Francisco, CA
"AI was attributing a competitor's residential design work to this firm, which specialized in commercial projects. The confusion came from a comparison article that didn't clearly distinguish the two firms. The Yazeo ARO System published clarifying content, corrected directory descriptions, and built entity signals that clearly separated the two firms."
Increase in commercial project inquiries from AI within 90 days.
"ChatGPT was telling people we were a budget supplement brand. We'd spent 18 months and considerable money repositioning as premium. Every time AI described us wrong, it undid that work. Yazeo found 34 places across the web with outdated information and fixed every single one. The day I asked ChatGPT about our brand and it described us correctly for the first time, I actually called my business partner to celebrate. The revenue impact was immediate. The right customers started finding us because AI finally told them the right story."
Lauren Keyes
Co-Founder, wellness brand, Portland OR
We find every wrong thing. We fix it at the source.
Audit
We document what every major AI platform says about your business across hundreds of queries. Every inaccuracy, every outdated reference, every mischaracterization gets cataloged.
Trace
Every inaccuracy originated somewhere. An old directory listing. An outdated marketplace profile. A cached web page. A competitor comparison article. We find the source.
Correct
For platforms you control (website, directories, business profiles), we make corrections directly. For platforms you don't control, we pursue corrections through outreach or build new, stronger sources that outweigh the old ones.
Structure
We implement comprehensive structured data on your website giving AI a definitive, machine-readable source of truth. When AI encounters conflicting information elsewhere, your structured data provides the authoritative answer.
Monitor
New inaccuracies can appear anytime. The Yazeo ARO System monitors what AI says about you continuously and catches new problems before they reach your customers.
Is the Yazeo ARO system right for you?
Right for
Any business currently using an AI visibility tool and frustrated that the data hasn't translated into results. Any business evaluating AI optimization providers and trying to decide between a tool and a service. Any business that wants outcomes, not just information.
Not for
Businesses with an in-house team capable of executing AI optimization (entity engineering, content, reviews, directories, schema, authority building) who just need monitoring data. If you have that team, a dashboard might be all you need. Most businesses don't.
Questions about AI inaccuracies.
AI is describing your business to potential customers right now. Do you know what it's saying?
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