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How it works

From invisible to recommended.
Here's exactly how.

AI Recommendation Optimization (ARO) is the process of building the digital evidence AI platforms use to decide which businesses to recommend. Here's what happens when you work with Yazeo.

We audit your AI visibility, build the five evidence signals AI evaluates (content, reviews, directories, authority, schema), and monitor results monthly. Most businesses go from invisible to recommended within 90 to 120 days.
See the Full Process ↓
The journey

Four phases. One outcome. Your business in the AI answer.

1

Audit

We search AI for your business and show you exactly what it says right now.

Week 1-2
2

Build

We construct every signal AI evaluates: content, schema, reviews, directories, authority.

Month 1-3
3

Appear

AI starts recommending your business. Customers mention ChatGPT as their source.

Month 2-4
4

Compound

Every AI-referred customer strengthens your signals. Your advantage grows monthly.

Month 4+
The transformation

What changes when ARO works

✗ Before Yazeo

  • ChatGPT names your competitors, not you
  • Google AI Overview skips your business entirely
  • Perplexity cites everyone except you
  • You lose customers you never knew existed
  • Your website talks to humans but AI can't extract from it
  • Reviews exist but lack the detail AI evaluates
  • Directory data is inconsistent across platforms

✓ After Yazeo

  • ChatGPT recommends your business by name
  • Google AI Overview features you above search results
  • Perplexity cites your website with a direct link
  • New customers say "ChatGPT told me about you"
  • Content is structured for AI extraction and citation
  • Reviews across platforms describe specific services
  • Business data is identical on 15+ platforms
Step by step

The full ARO process, visualized

Every engagement follows the same proven sequence. Here's what happens at each stage and what you'll see along the way.

Week 1-2

We audit your AI visibility

We search ChatGPT, Google AI Overviews, and Perplexity for your service in your market. We document who gets recommended and who doesn't. We identify the specific evidence gaps between your business and the ones AI favors.

You receive the full audit: raw AI results, competitor comparison, gap analysis, and a prioritized action plan. This audit is free for new clients.

1
Audit
What the audit reveals
Who is the best dentist in Dallas?
ChatGPT
Here are some well-regarded practices in Dallas:

1. Lakewood Dental Group — cosmetic dentistry, Invisalign...
2. Preston Family Dental — family and pediatric care...

⚠ Your practice is not mentioned.
Content growth
Service Pages3 → 18
FAQ Sections0 → 6
Team CredentialsBasic → Detailed
Educational Guides0 → 4
2
Content
Week 2-6

We optimize your content for AI extraction

We rewrite and expand your website so AI has rich, detailed information about your services, your team, and your qualifications. Every page answers the exact questions your customers ask ChatGPT, using the language they actually use.

Service pages. FAQ sections. Team credentials. Educational guides. Structured for both human readers and AI citation.

Week 2-4

We build the technical foundation

Schema markup labels your business information so AI extracts it precisely instead of guessing from raw text. We implement LocalBusiness, Service, FAQ, and Review schema across your entire site, then validate across Google's testing tools.

3
Schema
Schema implemented
  • LocalBusiness schema with full attributes
  • Service schema for each offering
  • FAQ schema for question-answer pairs
  • Review schema for testimonials
  • Industry-specific type schema
  • Validated and monitored monthly
Review growth
Google Reviews42 → 190+
Industry Platform0 → 65+
Detail LevelGeneric → Specific
4
Reviews
Month 1+ (ongoing)

We build multi-platform review presence

AI reads review text across platforms, not just star ratings on Google. We build a systematic review strategy targeting every platform AI evaluates for your industry: Google plus Healthgrades for healthcare, Avvo for legal, HomeAdvisor for home services.

Week 2-6

We synchronize your directory data

AI cross-references your information across every platform it can find. One inconsistency creates doubt. We audit 10 to 20+ platforms, correct every inconsistency, claim unclaimed profiles, and maintain consistency ongoing.

5
Data
Platform status
GoogleConsistent
YelpConsistent
Industry Dir.Claimed & synced
BBBConsistent
ChamberEnrolled
✓ 15 platforms synchronized
Authority built
  • Professional association directory listing
  • Local chamber of commerce membership
  • Media quote in local business journal
  • Industry publication feature
  • Community organization mention
6
Authority
Month 2-4

We earn third-party validation

Your website is self-promotion. Independent mentions are validation. AI treats them very differently. We earn real mentions from professional associations, industry directories, media outlets, and community organizations.

Month 2-4

AI starts recommending you

Your business begins appearing in ChatGPT responses, Google AI Overviews, and Perplexity citations. Customers start mentioning AI as their discovery source. It starts with specific queries and expands as evidence accumulates.

7
Results
AI visibility status
ChatGPTRecommended for 4 query types
Google AIFeatured in Overviews
PerplexityCited with direct link
GeminiAppearing in some queries
Customers reporting: "ChatGPT recommended you" ✓
Growth curve
Mo 1Mo 3Mo 6Mo 12
Every AI-referred review strengthens your signals. The advantage compounds.
8
Compound
Month 4+

Your visibility compounds monthly

Every AI-referred customer who leaves a review strengthens your signals. Your authority builds on itself. Competitors who haven't invested fall further behind. We continue monitoring, adjusting, and strengthening every month.

Observed results

What clients typically see at each stage

Based on patterns across engagements in healthcare, legal, home services, and hospitality.

90-120

Days to first AI appearance

Most businesses begin showing up in at least one AI platform within this window.

3-5x

Content expansion

Average website grows from 4-5 pages to 15-22 pages of AI-optimized content.

4-6

Months to consistent visibility

Reliable recommendations across multiple platforms and query types.

A Houston HVAC company saw AI-referred emergency calls become a measurable revenue stream within 120 days. A multi-location dental group had all five locations appearing in AI responses within 8 months.

Common questions

What businesses ask about the ARO process

90 to 120 days for most businesses. Most businesses begin appearing in ChatGPT responses within 90 to 120 days of starting AI Recommendation Optimization. Less competitive markets may see results faster. Highly competitive markets (major metros, saturated industries) may take longer. The timeline depends on your existing digital presence, your market competitiveness, and how thoroughly the five evidence signals are built.

The process of building evidence AI uses to decide which businesses to recommend. AI Recommendation Optimization (ARO), also known as Answer Engine Optimization (AEO) or AI SEO, is the practice of building the specific digital evidence that AI platforms like ChatGPT, Google AI Overviews, and Perplexity evaluate when choosing which businesses to recommend. It involves five signal categories: content depth, review strength across platforms, directory data consistency, third-party authority, and technical schema markup.

Content, reviews, data consistency, third-party authority, and schema. AI platforms evaluate: (1) detailed website content that answers user queries, (2) reviews across multiple platforms with service-specific detail, (3) consistent business data across every directory and platform, (4) independent mentions from media, associations, and directories, and (5) structured data markup that helps AI extract information precisely. Businesses strong across all five get recommended. Those with gaps in any dimension get skipped.

No. Related but different systems requiring different strategies. SEO optimizes for Google search rankings. ARO optimizes for AI platform recommendations on ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. A business can rank number one on Google and be completely invisible on ChatGPT. Good SEO and good ARO complement each other, and many clients maintain their SEO agency alongside Yazeo's ARO services.

We guarantee the work. No one can guarantee specific AI outputs. No company controls what ChatGPT says. Anyone claiming to guarantee specific AI placements is either misleading you or doesn't understand how these systems work. What Yazeo guarantees is execution: every deliverable, every timeline, every quality standard. Based on observed results across multiple industries, businesses that complete the full ARO process consistently see measurable AI visibility improvements.

$1,500 to $5,000/month for most businesses. Enterprise pricing varies. Pricing depends on market competitiveness, number of locations, and scope. The ROI math works for most service businesses: a dental practice needs less than one AI-referred patient per month to break even at $2,500/month investment. A law firm needs one AI-referred case per quarter. AI-referred customers convert at high rates because they arrive pre-convinced.

We handle everything. You run your business. Content is written by our team. Schema is implemented by our team. Reviews are managed by our team. Directories are synchronized by our team. Authority is built by our team. The only client involvement is providing business details during onboarding and a 15 to 20 minute monthly check-in to review results and discuss any business changes.

Foundation in months 1-2. First appearances months 2-4. Consistent visibility months 4-6. Month 1-2: Foundation building across all five signal categories. Your digital evidence is being constructed. Month 2-4: Initial AI appearances for specific queries where your content is strongest. Month 4-6: Consistent recommendations across multiple AI platforms and query types. Customers begin mentioning AI as their discovery source. A Houston HVAC company saw AI-referred emergency calls become measurable revenue within 120 days.

Start here

It all starts with one question: what does AI say about you?

Our free AI Visibility Audit shows you exactly where you stand. Who gets recommended. Who doesn't. What it takes to change the answer.

Am I on ChatGPT? Find out. →