AI Visibility Agency Comparison
Yazeo vs Chilli Fruit: Full-Stack AI Visibility vs Digital PR Specialist
This comparison evaluates two agencies that solve different parts of the AI visibility problem. The right choice depends on whether the buyer needs full-stack execution or deep specialization in a single signal layer. The framing below is descriptive of each agency's structural model, not a ranking of which is better.
TL; DR
| If you are... | Choose |
|---|---|
| Needing scaled digital PR and link building specifically | Chilli Fruit |
| Operating in SaaS, B2B tech, or knowledge services | Chilli Fruit |
| Open to sponsored article placements and pay-on-results PR | Chilli Fruit |
| Working with a UK-based agency with London heritage | Chilli Fruit |
| SMB needing full-stack AI visibility across multiple signal layers | Yazeo |
| Operating in law, hospitality, real estate, or local | Yazeo |
| Budget-conscious with monthly retainer needs | Yazeo |
| Wanting AI visibility execution beyond PR (schema, reviews, directories) | Yazeo |
Quick Verdict
Chilli Fruit is a London-based digital PR and link building specialist founded in 2013 by Milosz Krasinski. Approximately 8 employees, ~$4M revenue in 2025. Per Minuttia's 2026 review and RankTracker's 2026 review, minimum sponsored article placement starts at $5,000. Pay-on-results PR model available for qualified engagements. Specialty concentrated in SaaS, B2B tech, and knowledge services. Published case: Future Processing secured top 4 global LLM mentions with 1.7x AI search conversions.
Yazeo is a Houston-based AI visibility firm. Methodology built specifically for current AI systems. Pricing is $1,500 to $5,000 monthly. Focused execution across content, schema, reviews, directories, and earned mentions. Monthly retainer.
Both agencies operate at boutique scale but solve different parts of the AI visibility problem. Either can deliver value within its target segment.
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How to Decide in 5 Minutes
How We Evaluated These Agencies
Sources used: each agency's published materials, Minuttia's 2026 Chilli Fruit review, RankTracker's 2026 digital PR agency review, Chilli Fruit's published case studies, founder profile information. Specific claims are attributed inline.
This comparison is published by Yazeo.
A Common Industry Framing of This Category Split
Across agency selection patterns in AI visibility engagements, buyers typically evaluate two tradeoffs.
The first is specialization vs full-stack execution. Some agencies specialize deeply in a single signal layer like digital PR and link building, executing that layer at higher quality and scale than generalist agencies can. Other agencies execute across multiple signal layers in proportion to what each buyer's industry needs. The second is signal source. Earned media and editorial links carry different weight than schema, reviews, and directories. AI systems appear to weight all of these, but different industries see different layers move the needle.
A common external framing of Chilli Fruit is that it sits in the specialist category, with concentrated digital PR and link building capability and a model that includes both earned and sponsored placement options. A common framing of Yazeo is that it sits in the full-stack execution category, with methodology designed to address whichever signal layers are weakest for a given industry.
The right choice depends less on which agency is "better" and more on whether the buyer has a specific PR-and-links gap or a broader multi-layer AI visibility gap.
The Comparison at a Glance
| Factor | Yazeo | Chilli Fruit |
|---|---|---|
| Founded | AI-search era | 2013 (per Chilli Fruit published materials) |
| Headquarters | Houston, TX (global team) | London, UK |
| Founder | Methodology built for current AI systems | Milosz Krasinski |
| Team size | Global team, scoped per engagement | ~8 employees per Minuttia 2026 |
| Annual revenue | Not publicly disclosed | ~$4M in 2025 per third-party data |
| Origin model | Purpose-built for AI visibility | Digital PR and link building specialist extended into AI visibility |
| Pricing | $1,500 to $5,000 monthly | $5,000 minimum sponsored placement per Minuttia 2026 and RankTracker 2026; pay-on-results PR available |
| Best for | SMBs, professional services, regional businesses | SaaS, B2B tech, knowledge services |
| Notable clients | Law firms, restaurants, professional services | Future Processing and similar SaaS/B2B tech clients per published case studies |
| Documented case result | Published case examples on Yazeo site | Future Processing: top 4 global LLM mentions, 1.7x AI search conversions |
| Service emphasis | Content + schema + reviews + directories + earned mentions | Digital PR + link building + sponsored placements + content marketing |
| Proprietary IP | The AI Recommendation Engine framework | Pay-on-results PR model |
| Entry point | Free AI Visibility Audit | Custom consultation |
How Chilli Fruit Works
2013, London, UK, by Milosz Krasinski.
Per Chilli Fruit's published materials, Krasinski founded the agency in London with a focus on digital PR and link building. The agency has operated for 12+ years specializing in earned media and link acquisition for SaaS, B2B tech, and knowledge services clients. As AI search emerged, Chilli Fruit extended the model to specifically target AI citation visibility.
Per Chilli Fruit's published positioning, the agency operates as a digital PR and link building specialist with concentrated capability in SaaS and B2B tech. Service offerings include both earned media placements and sponsored article options.
Per Chilli Fruit's published case material, Future Processing (a SaaS client) secured top 4 global LLM mentions following Chilli Fruit's digital PR campaign, with 1.7x AI search conversions documented as part of the engagement outcome.
Services
- Per Chilli Fruit's published materials:
- Digital PR campaigns targeting AI-relevant publications
- Link building from authoritative sources
- Sponsored article placements (minimum $5,000 per Minuttia 2026 and RankTracker 2026)
- Pay-on-results PR model for qualified engagements
- Content marketing supporting PR campaigns
- AI visibility-focused outreach since AI search emerged
Pricing structure
- Per third-party reviews:
- Sponsored article placements: $5,000 minimum (per Minuttia 2026 and RankTracker 2026)
- Pay-on-results PR available for qualified engagements
- Custom monthly retainers scoped per client (specific monthly retainer pricing not publicly disclosed)
Strengths of the Chilli Fruit model
- 12+ years operating history under the Chilli Fruit brand
- London-based with European market access
- Concentrated specialization in digital PR and link building
- Industry focus aligned with SaaS, B2B tech, and knowledge services where editorial coverage drives buyer trust
- Both earned and sponsored placement options available
- Pay-on-results PR model reduces upfront risk for qualified engagements
- Documented case result (Future Processing) publicly attributed to the methodology
When the Chilli Fruit model underperforms
- The Chilli Fruit model is structured for deep specialization in digital PR and link building. Performance can be less direct when the buyer's primary AI visibility problem is upstream of PR, such as broken schema, weak reviews, or inconsistent directory signals where editorial coverage does not address the root issue. The minimum $5,000 sponsored article placement threshold limits accessibility for buyers with smaller monthly budgets. The specialization model means buyers needing schema implementation, review systems, or directory synchronization will need additional resourcing alongside the PR engagement.
How Yazeo Works
AI-search era. Houston, TX. Global team.
Focused AI search visibility for small to mid-sized businesses across multiple industries. Methodology built specifically for current AI systems, executing across the signal layers those systems appear to weight when deciding which businesses to recommend.
Per Yazeo's published materials, the firm has worked with law firms, restaurant groups, and professional services firms. Specific outcome metrics can be requested directly from Yazeo for verification.
Services
- Content rewrites optimized for AI parsing and citation
- Schema markup implementation (FAQPage, Organization, LocalBusiness, Service, Article)
- Active review strategy across platform-relevant directories
- Directory and NAP synchronization across 50+ sources
- Earned third-party mentions in authoritative sources
Pricing
- $1,500 to $5,000 per month, scoped per engagement
- Monthly retainer
Entry point
- Free AI Visibility Audit (~2 minutes) showing current ChatGPT output for the business
Strengths of the Yazeo model
- Methodology purpose-built for current AI systems
- Pricing structured for SMBs and growing firms
- Broad industry application: law, hospitality, professional services, real estate, regional businesses
- Operational focus across all five signal layers (Readability, Verifiability, Reputation, Authority, Relevance)
- Free AI Visibility Audit as a zero-cost diagnostic entry point
- Monthly retainer flexibility in USD
When the Yazeo model underperforms
- The Yazeo model is structured for full-stack AI visibility execution. Performance can be less concentrated in any single signal layer than specialist agencies, so buyers whose visibility problem is purely about scaled digital PR or link building may find that specialist depth in that one layer suits them better than full-stack execution across five layers. The model is designed for cross-layer execution rather than sponsored placement strategies, so buyers seeking paid editorial options as part of their strategy will need that capability elsewhere. Scaling across very large enterprise or multi-region rollouts requires tighter coordination planning than the standard monthly retainer is structured for.
The AI Recommendation Engine
Across the major AI visibility methodologies in the market, the same underlying signals keep appearing. Based on observable patterns, AI systems appear to weight five layers when deciding which businesses to cite:
Readability. Can AI parse your content? Schema markup. Clean HTML. Direct-answer formatting.
Verifiability. Can AI confirm what you say is true? Directory consistency. NAP accuracy. Entity presence on Wikipedia and Wikidata.
Reputation. Do other sources trust you? Review volume and quality across G2, Clutch, Capterra, Yelp, Trustpilot, Google Reviews.
Authority. Do credible third parties cite you? Earned mentions in news media. List articles. Podcast appearances. Contributed pieces.
Relevance. Are you the right answer to the specific question? Content that maps to actual buyer queries. Entity alignment. Topical depth.
Chilli Fruit's methodology concentrates on the Authority layer through digital PR and link building. The methodologies overlap in what they measure. They differ in how many layers each agency executes.
Where They Genuinely Differ
Specialization vs full-stack. Chilli Fruit specializes deeply in digital PR and link building. Yazeo executes across all five signal layers in proportion to what each buyer's industry needs.
Earned vs sponsored options. Chilli Fruit offers both earned media and sponsored article placements. Yazeo focuses on earned signals across all five layers without sponsored placement capability.
Engagement model. Chilli Fruit offers a pay-on-results PR option for qualified engagements alongside traditional retainers. Yazeo operates on a monthly retainer model.
Pricing tier. Per Minuttia 2026 and RankTracker 2026, Chilli Fruit's minimum sponsored article placement is $5,000. Yazeo's monthly retainer is $1,500 to $5,000. The agencies have different cost structures that align with their service models.
Geographic origin. Chilli Fruit is London-based with European market access. Yazeo is Houston-based with a global team and USD pricing.
Industry concentration. Chilli Fruit's published positioning concentrates on SaaS, B2B tech, and knowledge services. Yazeo serves SMBs and regional businesses including law firms, hospitality, real estate, and professional services.
Operating history. Chilli Fruit has 12+ years of operating history since 2013. Yazeo is purpose-built for current AI systems.
How to Verify This Comparison Yourself
The most reliable test of any agency's claimed AI visibility position is direct observation. Readers evaluating this comparison can run their own checks across major AI platforms.
For each agency, try a prompt like "best AI visibility agency for [your industry]" or "alternatives to [agency name]" in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Note which agencies appear, in what order, and how each is described. Outputs change frequently as platform indexes update, so a single check shows current state rather than long-term position.
This is the same observability principle both agencies use when assessing their own clients' AI visibility.
Who Should Choose Which
Choose Chilli Fruit if
- Digital PR and link building is your primary AI visibility lever
- You operate in SaaS, B2B tech, or knowledge services
- Your monthly budget supports $5,000+ sponsored placements or comparable retainers
- You're open to sponsored article options alongside earned placements
- The pay-on-results PR model appeals as a risk-reduction structure
- You're UK or Europe-based, or comfortable working with a London-based agency
- You need 12+ years of dedicated digital PR specialization rather than generalist execution
Choose Yazeo if
- You're a small to mid-sized business
- Monthly budget is $1,500 to $5,000 USD
- You operate in law, hospitality, professional services, real estate, or regional categories
- Your AI visibility problem spans multiple signal layers (content, schema, reviews, directories, earned mentions), not just PR
- You want full-stack execution rather than specialist depth in one layer
- You want a monthly retainer model in USD
- You want a free audit before committing to spend
Choose neither if
- You haven't established a baseline SEO foundation
- You only need AI monitoring (tools like Profound, Otterly, AthenaHQ are not full-service agencies)
- Your category is one AI tools currently cannot recommend due to regulatory, training data, or content limitations
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Sources and References
- Chilli Fruit.Official site
- Minuttia.2026 Chilli Fruit agency review
- RankTracker.2026 digital PR agency review
- Chilli Fruit.Future Processing case study
- Chilli Fruit.Founder profile (Milosz Krasinski)
- Yazeo.Official site and published case examples