Correct Outdated Business Info Across Every AI Platform
Introduction
This is the operational playbook. No theory. No analysis of why AI gets things wrong. Just the step-by-step process for correcting outdated information about your business on every major AI platform, in the right order, with the expected timelines for each.
Bookmark this article. You'll need it every time your business changes its hours, adds a service, opens a new location, or updates anything that customers need to know.
The correction order (and why it matters)
You can't fix AI responses directly. AI generates responses from web data. To fix the AI output, you fix the web data that feeds it. And the order in which you fix data sources matters because some sources feed others.
The cascade order:
- Your own website and structured data (fastest to control)
- Data aggregators (fix once, cascades to dozens of downstream directories)
- Primary AI data sources (Google Business Profile, Bing Places, Apple Business Connect)
- Major review platforms (Yelp, BBB, Facebook, industry-specific)
- Independent directory listings (one by one)
- Third-party content you don't control (publisher outreach)
- New citations with current data (to outweigh uncorrectable legacy sources)
Fix in this order. If you start with individual directories but don't fix data aggregators first, the aggregators will overwrite your corrections during their next data cycle.
Platform-by-platform correction manual
You’re website
What to update: Every page that references the outdated information. Homepage, about page, Contact page, Services page, footer, any blog posts that mention old details.
How to update: Direct edits through your CMS.
Structured data: Update all schema markup to reflect current information. Local Business schema: update address, hours, services, geo coordinates. Service schema: update offerings. FAQ schema: update any Q&As referencing old information.
Timeline to AI impact: 2 to 8 weeks (depends on when AI tools recrawl your site).
Force faster indexing: Submit updated URLs to Google Search Console ("Request Indexing") and Bing Webmaster Tools ("Submit URL").
Data aggregators
What they are: Companies that collect and distribute business data to hundreds of downstream directories and platforms. The big four: Acxiom, Localeze (Neustar), Data.com (Infogroup), and Foursquare.
How to update:
- Acxiom: Submit corrections through acxiom.com/consumer-data
- Localeze: Update through neustarlocaleze.biz
- Data.com/Infogroup: Correct through expressupdateusa.com
- Foursquare: Update through business.foursquare.com
What to update: Business name, address, phone, hours, services, categories. Use your standardized entity data.
Timeline: 4 to 8 weeks for corrections to propagate to downstream directories. This is the slowest step but the most leveraged (one fix cascades to dozens of platforms).
Google business profile
Access: business.google.com
What to update: Business name, address, phone, hours (including special hours), services, categories (primary and secondary), business description, photos, Q&A section.
How to update: Direct edits through the GBP dashboard. Most changes go live within 1 to 3 days. Some require Google review (name changes, category changes).
AI platforms affected: Google AI Overviews, Gemini, and indirectly any AI tool that uses Google search data.
Timeline to AI impact: 1 to 4 weeks for Google AI products.
Bing places
Access: bingplaces.com
What to update: Same fields as GBP: name, address, phone, hours, services, categories, description.
How to update: Direct edits through Bing Places dashboard. If you haven't claimed your listing, claim it first.
AI platforms affected: ChatGPT (search mode uses Bing), Amazon Alexa (uses Bing for local data), Microsoft Copilot.
Timeline to AI impact: 2 to 4 weeks.
Apple business connect
Access: businessconnect.apple.com
What to update: Business name, address, phone, hours, category, photos, special offers.
How to update: Direct edits through Apple Business Connect dashboard. Claim your listing if not already claimed.
AI platforms affected: Siri, Apple Intelligence, Apple Maps.
Timeline to AI impact: 2 to 4 weeks.
Yelp
Access: biz.yelp.com
What to update: Business name, address, phone, hours, categories, services, business description, photos.
How to update: Direct edits through Yelp for Business dashboard. Some changes may require Yelp review.
AI platforms affected: Apple Intelligence and Siri (Apple Maps uses Yelp data), Perplexity (often cites Yelp), ChatGPT (Yelp data appears in Bing results), Alexa (uses Yelp for local data).
Timeline to AI impact: 2 to 6 weeks depending on platform.
BBB (better business bureau)
Access: bbb.org (through your regional BBB office)
What to update: Business information, services, hours, contact details.
How to update: Contact your regional BBB office or update through the business portal if available. Accredited businesses have more control over their listing content.
AI platforms affected: Multiple (BBB is a widely cited authoritative source across all AI platforms).
Timeline to AI impact: 4 to 8 weeks.
Facebook business page
Access: business.facebook.com
What to update: Page name, address, phone, hours, services, categories, about section.
How to update: Direct edits through Meta Business Suite.
AI platforms affected: Meta AI, and indirectly other platforms that encounter Facebook business data.
Timeline to AI impact: 2 to 6 weeks.
Industry-specific directories
These vary by industry. common examples:
Healthcare: Healthgrades, Zocdoc, Vitals, WebMD Legal: Avvo, Martindale-Hubbell, FindLaw, Justia Home services: Angi, HomeAdvisor, Houzz, Thumbtack Financial services: NAPFA, CFP Board, FINRA BrokerCheck Restaurants: OpenTable, TripAdvisor, Resy, DoorDash, Uber Eats
How to update: Each platform has its own business management portal. Log in and update directly.
Timeline to AI impact: 4 to 8 weeks (varies by how quickly each platform's data is re-indexed by AI tools).
Independent directory listings
After fixing the primary sources above, systematically work through every remaining directory where your business is listed. Use your master listing tracker (if you have one) or search Google for "[business name]" and check every result that contains outdated information.
For each listing:
- Log in and update if you have access
- Use "suggest a correction" or "report inaccuracy" if you don't
- Document which listings you've corrected and which are pending
Third-party content you don't control
Old articles, blog posts, news features, and forum mentions may contain outdated information. for these:
- Contact the publisher with a polite correction request
- Provide the specific correct information
- Most publishers will update, especially for factual corrections
- For sources that won't update, build enough new citations with correct data to outweigh them
New citations with current data
After correcting existing sources, build 10 to 15 new citations on authoritative sources using your current, correct information. This creates a fresh wave of accurate data points that AI tools encounter alongside the corrected existing sources. The combination of corrections and new citations shifts the data balance decisively toward current information.
The master correction checklist
Print this and check off each item as you complete it:
- [ ] Website: All pages updated with current info
- [ ] Structured data: Schema markup reflects current details
- [ ] Google Search Console: Updated URLs submitted for re-indexing
- [ ] Bing Webmaster Tools: Updated URLs submitted
- [ ] Data aggregators: Corrections submitted to Acxiom, Localeze, Data.com, Foursquare
- [ ] Google Business Profile: All fields current
- [ ] Bing Places: All fields current
- [ ] Apple Business Connect: All fields current
- [ ] Yelp: Business info current
- [ ] BBB: Business info current
- [ ] Facebook: Business page current
- [ ] Industry-specific directories: All updated (list each)
- [ ] Independent directories: All corrected (list each)
- [ ] Third-party publishers: Correction requests sent
- [ ] New citations: 10 to 15 built with current information
- [ ] AI verification: Tested all platforms 60 days post-correction
Starting the correction process? Run your free AI visibility audit at yazeo.com first to identify every outdated data point across all AI platforms. The audit creates the diagnostic map that feeds directly into this correction checklist.
Expected full-correction timeline
| Milestone | Timeframe |
|---|---|
| Website and structured data corrected | Days 1 to 3 |
| Primary platform listings updated (GBP, Bing, Apple, Yelp) | Days 3 to 7 |
| Data aggregator corrections submitted | Days 7 to 10 |
| Industry and independent directories corrected | Days 10 to 21 |
| New citations built | Days 14 to 30 |
| Perplexity reflects corrections | Weeks 3 to 6 |
| Google AI products reflect corrections | Weeks 4 to 10 |
| ChatGPT search mode reflects corrections | Weeks 6 to 10 |
| Data aggregator corrections cascade to downstream | Weeks 6 to 10 |
| ChatGPT conversation mode reflects corrections | Months 3 to 6 |
| Full correction across all platforms | 3 to 6 months |
Key findings
- Correction order matters: fix your website and aggregators first, then primary AI data sources, then individual directories.
- Data aggregator corrections cascade to dozens of downstream directories, making them the highest-leverage single fix.
- Each AI platform has different primary data sources: Google (GBP), ChatGPT (Bing), Apple (Apple Maps + Yelp), Perplexity (real-time web).
- Full correction across all platforms takes 3 to 6 months, with Perplexity reflecting changes fastest and ChatGPT conversation mode slowest.
- New citations with current data accelerate the correction by adding fresh accurate signals alongside corrected existing ones.